Where It All Begins

I’m Shani, a designer and creator. For as long as I can remember, I’ve been naturally drawn to colors, shapes, materials, and the way different things connect — taking ideas apart, putting them back together, and turning something that exists in my imagination into something real.

A World of My Own

All my life, I’ve lived in a world of my own - a pink bubble where imagination, emotion, and creativity take center stage.

I’m a spiritual person and a believer, always looking for depth and meaning, even in the smallest details.

I believe that ideas come to me from a higher place,, and that my role is to listen to them and give them form in the world.

From Imagination to Clothing

My inner world is where everything begins, and clothing is one of the ways it takes on an outward expression.

Even as a child, I felt different, and it was important to me to dress differently too.

Purim was always my favorite holiday — long before I knew I would become a fashion designer, costumes gave me the freedom to bring my ideas to life on the body.

I turned a cotton swab, a marshmallow, a toy machine, and a record player into costumes, and each one felt like a small world brought to life.

My Visual Language

My visual language moves between childhood and adulthood, softness and presence, doll-like aesthetics and exaggerated, oversized silhouettes.

I love color, materials, textures, animals, and wild prints.

Pink and brown are especially meaningful to me: pink represents innocence, joy, and the childlike side of me, while brown gives me a sense of earth, warmth, and stability.

What Inspires Me

I find inspiration in nature, water, winter, animals, travel, and the freedom of discovering new places.

Water, for me, is a source of purification, renewal, and inner connection.

I’m also drawn to small, precise worlds — drawing, tiny details, chocolate, and carefully crafted desserts that are built almost like works of art.

Where I Feel Most Connected

I feel most connected to myself when I’m alone and creating, when I’m in nature, and when I’m around children.

From these places came my desire to create clothes that allow the person wearing them to feel free, special, and closer to her inner world.

What I Want to Create

My work is born from faith, imagination, and a love of detail, and is guided by values of freedom, family, and giving.

Through it, I want to build a world that makes space for difference, play, and wonder — a world that never asks us to give up who we are.